Personal Branding in the Digital Era- How to Sell Yourself
Aug 28, 2017
Aug 28, 2017
When you think of your favorite place to shop can you visualize the logo? How about your favorite coffee place? Does every store look the same? Does your favorite coffee drink taste the same no matter which location you visit? That’s branding.
It’s time to brand yourself! Creating a personal brand is the process of establishing a consistent image or impression in the minds of others. Your personal brand embodies your interests, visions, and goals (paving the way to career success); your passions, values, and motivations; your experiences and knowledge all wrapped up with your personal style, your message, and your actions.
When your personal brand is strong and delivery is appealing and genuine, natural connections will form and chances are you will sell more of your product or service.
Quick Tip: In case you haven’t figured it out yet, everything you do—intentional or not– contributes to the way others perceive your brand.
The correlation between a genuine personal brand and connections with success, is a strong positive. According to Digital Intelligence Today, consumers are 92% more likely to trust recommendations by people they know. Building personal connections is the most effective way to develop credibility with your audience. I think we all know the fastest way to make connections and constantly communicate today is SOCIAL MEDIA. If you aren’t on it, it’s time to get social.
The key for all of this is to become as valuable as possible to the marketplace, and yourself. Your personal brand allows you to deliver your value. Never stop growing, never stop delivering. Know yourself, and build your personal brand.
Quick Tip: Follow these guidelines for your personal social media posting, and you will see an increase in your interaction with others!
Learn more about how our team has developed their personal brands.